Adam Livesay, Founder of Elevat-IoT

Welcome to "Mastering the Hustle" interview series! In this episode, Joel Calkins sits down with Adam Livesay, the founder of Elevat-ITO, an industrial IoT platform revolutionizing heavy machinery management.

Adam shares the story of Elevate's inception, tracing back to his previous experience in electronic controls for heavy machinery. Recognizing a gap in the market for remote service tools, Adam and his team embarked on a mission to provide data-driven insights for businesses to operate more efficiently.

Through interviews with potential customers across different regions, they validated the pressing need for remote service solutions. This validation propelled Elevat to focus on developing a product to address this specific market need.

As Elevat grew, Adam faced challenges typical of scaling companies. Learning to say "no" to opportunities outside their target market was crucial in maintaining focus. Additionally, hiring the right team members and delegating responsibilities became paramount for sustainable growth.

To ensure effective communication and alignment, Elevat implemented weekly status updates and regular touchpoint meetings with department heads. Critical KPIs like funnel quality, gross margin, and cash flow were closely monitored to gauge the health of the business.

Adam's journey with Elevate highlights the importance of staying true to the market need, making strategic hiring decisions, and establishing robust communication channels for successful growth in the competitive tech industry.

Joel Calkins
Web: https://joelcalkins.focalpointcoaching.com/
Email: [email protected]